“It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore.”

“Do you need an audience to create work, or does not having an audience liberate you and make you a truer artist?”

“if the audience is receptive to changing a habit, the communication should include only favorable points, but if the audience is not inclined to accept the message, the communication should discuss both sides of the issue (pointing out its risk while acknowledging and rebutting its pleasurable effects).”

“The advice I like to give young artists, or really anybody who'll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an awful lot of work. All the best ideas come out of the process; they come out of the work itself. Things occur to you. If you're sitting around trying to dream up a great art idea, you can sit there a long time before anything happens. But if you just get to work, something will occur to you and something else will occur to you and something else that you reject will push you in another direction. Inspiration is absolutely unnecessary and somehow deceptive. You feel like you need this great idea before you can get down to work, and I find that's almost never the case.”

“I’ve always felt that a manager has achieved a great deal when he’s able to motivate one other person. When it comes to making the place run, motivation is everything. You might be able to do the work of two people, but you can’t be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people.”

“If you do not like people, you will not take the time to get to know them, and if you don't get to know them, you will have no idea what scares them, what inspires them, what motivates them.”