“Endeavoring to purchase something we think beautiful may in fact be the most unimaginative way of dealing with the longing it excites in us, just as trying to sleep with someone may be the bluntest response to a feeling of love.”

“While a common reaction to seeing a thing of beauty is to want to buy it, our real desire may be not so much to own what we find beautiful as to lay permanent claim to the inner qualities it embodies.Owning such an object may help us realise our ambition of absorbing the virtues to which it alludes, but we ought not to presume that those virtues will automatically or effortlessly begin to rub off on us through tenure. Endeavouring to purchase something we think beautiful may in fact be the most unimaginative way of dealing with the longing it excites in us, just as trying to sleep with someone may be the bluntest response to a feeling of love.What we seek, at the deepest level, is inwardly to resemble, rather than physically possess, the objects and places that touch us through their beauty.”

“Love to my way of thinking, is the emotion one feels when they meet someone who makes them be what they want to be. We feel love toward someone who shows us the light, who pushes us to become what we have always wanted to become but may have never realized. We love the person who makes us love ourselves.”

“This book is cheerfully dedicated to those greatest and most heroic of all human endeavors, WAR and WARFARE; may they never cease to give us the pleasure, excitement and adrenal stimulation that we need, or provide us with the heroes, the presidents and leaders, the monuments and museums which we erect to them in the name of PEACE.”

“Today I bought a small Frosty. This may not seem significant, but the fact is: I'm lactose intolerant. Purchasing a small Frosty, then, is no different than hiring someone to beat me. No different in essence. The only difference, which may or may not be essential, is that, during my torture, I am gazing upon your beautiful employees.”

“You always have to be prepared that the thing we want most desperately to happen may not happen the way we think. That takes faith. So why not try wanting to see something happen without desperation.”