“Partially undermining the manufacturer's ability to assert that its work constituted a meaningful contribution to mankind was the frivolous way in which it went about marketing its products. Grief was the only rational response to the news that an employee had spent three months devising a supermarket promotion based on an offer of free stickers of cartoon characters called the Fimbles. Why had the grown-ups so churlishly abdicated their responsibilities? Were there not more important ambitions to be met before Death showed himself on the horizon in his hooded black cloak, his scythe slung over his shoulder?”

Alain De Botton
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“It was as if a vital evolutionary advantage had been bestowed centuries ago on those members of the species who lived in a state of concern about what was to happen next. These ancestors might have failed to savour their experiences appropriately, but they had at least survived and shaped the character of their descendants, while their more focused siblings, at one with the moment and with the place where they stood, had met violent ends on the horns of unforeseen bison.”


“For thousands of years, it had been nature--and its supposed creator--that had had a monopoly on awe. It had been the icecaps, the deserts, the volcanoes and the glaciers that had given us a sense of finitude and limitation and had elicited a feeling in which fear and respect coagulated into a strangely pleasing feeling of humility, a feeling which the philosophers of the eighteenth century had famously termed the sublime.But then had come a transformation to which we were still the heirs.... Over the course of the nineteenth century, the dominant catalyst for that feeling of the sublime had ceased to be nature. We were now deep in the era of the technological sublime, when awe could most powerfully be invoked not by forests or icebergs but by supercomputers, rockets and particle accelerators. We were now almost exclusively amazed by ourselves.”


“When does a job feel meaningful? Whenever it allows us to generate delight or reduce suffering in others. Though we are often taught to think of ourselves as inherently selfish, the longing to act meaningfully in our work seems just as stubborn a part of our make-up as our appetite for status or money. It is because we are meaning-focused animals rather than simply materialistic ones that we can reasonably contemplate surrendering security for a career helping to bring drinking water to rural Malawi or might quit a job in consumer goods for one in cardiac nursing, aware that when it comes to improving the human condition a well-controlled defibrillator has the edge over even the finest biscuit.But we should be wary of restricting the idea of meaningful work too tightly, of focusing only on the doctors, the nuns of Kolkata or the Old Masters. There can be less exalted ways to contribute to the furtherance of the collective good........An endeavor endowed with meaning may appear meaningful only when it proceeds briskly in the hands of a restricted number of actors and therefore where particular workers can make an imaginative connection between what they have done with their working days and their impact upon others.”


“Alice cold make no sense of the despair into which she had fallen. She had always held that happiness should be defined as an absence of pain rather than the presence of pleasure. So why, with a decent job, good health, and a roof over her head, did she regularly and so childishly collapse into moist sobs?”


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