“A mode of thought does not become 'critical' simply by attributing that label to itself, but by virtue of its content.”

“There are significant relationships, of course, between wanting things and caring about them..The notion of caring is in large part constructed out of the notion of desire. Caring about something may be, in the end, nothing more than a certain complex mode of wanting it. However, simply attributing desire to a person does not in itself convey that the person cares about the object he desires.”

“Television is our culture's principal mode of knowing about itself. Therefore -- and this is the critical point -- how television stages the world becomes the model for how the world is properly to be staged. It is not merely that on the television screen entertainment is the metaphor for all discourse. It is that off the screen the same metaphor prevails. (92)”

“The capitalist class rules but does not govern: it contents itself with ruling the government.”

“A wise skepticism is the first attribute of a good critic.”

“On the Bigotry of Culture:: it presented us with culture, with thought as something justified in itself, that is, which requires no justification but is valid by it's own essence, whatever its concrete employment and content maybe. Human life was to put itself at the service of culture because only thus would it become charged with value. From which it would follow that human life, our pure existence was, in itself, a mean and worthless thing.”