“We are so accustomed to classifying judgments, arguments and deeds in terms of morality that we forget how relatively new the notion was in the culture of the Enlightenment.”

“not to find out new principles, or new arguments, never before thought of . . . but to place before mankind the common sense of the subject, in terms so plain and firm as to command their assent, and to justify ourselves in the independent stand we are compelled to take.”

“If morality is always relative to one’s own society, then you, coming from your society, have your moral standards and I, coming from my society, have mine. It follows that when I criticize your moral standards, I am simply expressing the morality of my society, but it also follows that when you condemn me for criticizing the moral standards of your society, you are simply expressing the morality of your society. There is, on this view, no way of moving outside the morality of one’s own society and expressing a transcultural or objective moral judgment about anything, including respect for the cultures of different peoples. Hence if we happen to live in a culture that honors those who subdue other societies and suppress their cultures, then that is our morality, and the relativist can offer no cogent reason why we should not simply get on with it.”

“our moral reasoning is plagued by two illusions. The first illusion can be called the wag-the-dog illusion: We believe that our own moral judgment (the dog) is driven by our own moral reasoning (the tail). The second illusion can be called the wag-theother-dog's-tail illusion: In a moral argument, we expect the successful rebuttal of an opponent's arguments to change the opponent's mind. Such a belief is like thinking that forcing a dog's tail to wag by moving it with your hand will make the dog happy.”

“we all make assumptions about the world—based on individual experience and cultural background—that affect our judgment of how that balance should look”

“We have become a more juvenile culture. We have become a childish "me, me, me" culture with fifteen-second attention spans. The global village that television was supposed to bring is less a village than a playground...Little attempt is made to pass on our cultural inheritance, and our moral and religious traditions are neglected except in the shallow "family values" arguments.”