“And that," put in the Director sententiously, "that is the secret of happiness and virtue — liking what you've got to do. All conditioning aims at that: making people like their unescapable social destiny.”

“‎"But that's the price we have to pay for stability. You've got to choose between happiness and what people used to call high art. We've sacrificed the high art.”

“He rubbed his hands. For, of course, they didn't content themselves with merely hatching out embryos: any cow could do that. "We also predestine and condition. We decant our babies as socialized human beings, as Alphas or Epsilons, as future sewage workers or future..." He was going to say "future World Controllers", but correcting himself, said "future Directors of Hatcheries" instead.”

“You’ve got to choose between happiness and what people used to call high art.”

“Happiness is a hard master--particularly other people's happiness. A much harder master, if one isn't conditioned to accept it unquestionably, than truth.”

“For particulars, as everyone knows, make for virtue and happiness; generalities are intellectually necessary evils. Not philosophers but fretsawyers and stamp collectors compose the backbone of society.”

“Happiness is like coke — something you get as a by-product in the process of making something else.”