“Dream in a pragmatic way.”

“...most men and women will grow up to love their servitude and will never dream of revolution.”

“The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”

“He was a philosopher, if you know what that was.’‘A man who dreams of fewer things than there are in heaven and earth,’ said the Savage promptly.‘Quite so…”

“He was digging in his garden--digging, too, in his own mind, laboriously turning up the substance of his thought. Death--and he drove in his spade once, and again, and yet again. And all our yesterdays have lighted fools they way to dusty death. A convincing thunder rumbled through the words. He lifted another spadeful of earth. Why had Linda died? Why had she been allowed to become gradually less than human and at last... He shuddered. A good kissing carrion. He planted his foot on his spade and stamped it fiercely into the tough ground. As flies to wanton boys are we to the gods; they kills us for their sport. Thunder again; words that proclaimed themselves true--truer somehow than truth itself. And yet that same Gloucester had called them ever-gentle gods. Besides, thy best of rest is sleep, and that thou oft provok'st; yet grossly fear'st thy death which is no more. No more than sleep. Sleep. Perchance to dream. His spade struck against a stone; he stooped to pick it up. For in that sleep of death, what dreams...?”

“Walking and talking - that seemed a very odd way of spending an afternoon.”

“Mescalin opens up the way of Mary, but shuts the door on that of Martha.”