“In regard to propaganda the early advocates of universal literacy and a free press envisaged only two possibilities: the propaganda might be true, or the propaganda might be false. They did not foresee what in fact has happened, above all in our Western capitalist democracies - the development of a vast mass communications industry, concerned in the main neither with the true nor the false, but with the unreal, the more or less totally irrelevant. In a word, they failed to take into account man's almost infinite appetite for distractions.In the past most people never got a chance of fully satisfying this appetite. They might long for distractions, but the distractions were not provided. Christmas came but once a year, feasts were "solemn and rare," there were few readers and very little to read, and the nearest approach to a neighborhood movie theater was the parish church, where the performances though frequent, were somewhat monotonous. For conditions even remotely comparable to those now prevailing we must return to imperial Rome, where the populace was kept in good humor by frequent, gratuitous doses of many kinds of entertainment - from poetical dramas to gladiatorial fights, from recitations of Virgil to all-out boxing, from concerts to military reviews and public executions. But even in Rome there was nothing like the non-stop distractions now provided by newspapers and magazines, by radio, television and the cinema. In "Brave New World" non-stop distractions of the most fascinating nature are deliberately used as instruments of policy, for the purpose of preventing people from paying too much attention to the realities of the social and political situation. The other world of religion is different from the other world of entertainment; but they resemble one another in being most decidedly "not of this world." Both are distractions and, if lived in too continuously, both can become, in Marx's phrase "the opium of the people" and so a threat to freedom. Only the vigilant can maintain their liberties, and only those who are constantly and intelligently on the spot can hope to govern themselves effectively by democratic procedures. A society, most of whose members spend a great part of their time, not on the spot, not here and now and in their calculable future, but somewhere else, in the irrelevant other worlds of sport and soap opera, of mythology and metaphysical fantasy, will find it hard to resist the encroachments of those would manipulate and control it.”

“{President] Kayibanda's government [in Rwanda] continued the persecution against the Tutsis and began to make use of the media it controlled to launch a propaganda campaign against us. In a country where more than half the people cannot read or write and very few have televisions, radio is the dominant media. The fact that some newspapers were still printing the truth didn't matter much to the part of the population that couldn't read.Most of the literate people were already politically aware. While an educated person might question what they read or hear from the media, the uneducated tend to accept it. The uneducated are more easily affected by threats and the emotional trauma that propaganda like this can create.”

“In a word, they failed to take into account man's almost infinite appetite for distractions.”

“Dogs invite us not only to share their joy but also to live in the moment, where we are neither proceeding from nor moving toward, where the enchantment of the past and future cannot distract us, where a freedom from practical desire and a cessation of our usual ceaseless action allows us to recognize the truth of our existence, the reality of our world and purpose-if we dare.”

“Their little life is entirely controlled by the organization of the world. They think as the world thinks. They take their opinions ready-made from their favorite newspaper. Their very appearance is controlled by the world and its changing fashions. They all conform; it must be done; they dare not disobey; they are afraid of the consequences. That is tyranny, this is absolute control—clothing, hair style, everything, absolutely controlled. The mind of the world! ... Most lives are being controlled by it and governed by it, all their opinions, their language, the way they spend their money, what they desire, where they go, where they spend their holidays; it is all controlled, governed completely ... by this world, the mind of the world, the age of propaganda, the age of advertising, the mass mind, the mass man, the mass individual, without knowing it. Is it not tragic? But that is man in sin ... he is controlled by the mind of the world.”

“Yet this distance, all those abysses unbridged and then unbridgeable by radio, television, cheap travel and the rest, was not wholly bad. People knew less of each other, perhaps, but they felt more free of each other, and so were more individual. The entire world was not for them only a push or a switch away. Strangers were strange, and sometimes with an exciting, beautiful strangeness. It may be better for humanity that we should communicate more and more. But I am a heretic, I think our ancestors' isolation was like the greater space they enjoyed: it can only be envied. The world is only too literally too much with us now.”