“What a gulf between impression and expression! That’s our ironic fate—to have Shakespearean feelings and (unless by some billion-to-one chance we happen to be Shakespeare) to talk about them like automobile salesmen or teen-agers or college professors. We practice alchemy in reverse—touch gold and it turns into lead; touch the pure lyrics of experience, and they turn into the verbal equivalents of tripe and hogwash.”

“That’s what the human brain is there for—to turn the chaos of given experience into a set of manageable symbols. Sometimes the symbols correspond fairly closely to some of the aspects of the external reality behind our experience; then you have science and common sense. Sometimes, on the contrary, the symbols have almost no connection with external reality; then you have paranoia and delirium. More often there’s a mixture, part realistic and part fantastic; that’s religion.”

“One touches and, in the act of touching, one's touched.”

“It must be something voluntary, something self induced - like getting drunk, or talking yourself into believing some piece of foolishness because it happens to be in the Scriptures. And then look at their idea of what's normal. Believe it or not, a normal human being is one who can have an orgasm and is adjusted to society. It's unimaginable! No question about what you do with your orgasms. No question about the quality of your feelings and thoughts and perceptions. And then what about the society you're supposed to be adjusted to? Is it a mad society or a sane one? And even if it's pretty sane, is it right that anybody should be completely adjusted to it?”

“We neither encourage nor discourage. We accept it. Accept it as we accept that spider web up there on the cornice. Given the nature of spiders, webs are inevitable. And given the nature of human beings, so are religions. Spiders can't help making symbols. That's what the human brain is there for - to turn the choad of given experience into a set of manageable symbols.”

“From solitude in the womb, we emerge into solitude among our Fellows, and return again to solitude within the Grave. We pass our lives in the attempt to mitigate that solitude. But Propinquity is never fusion. The most populous City is but an agglomeration of wildernesses. We exchange Words, but exchange them from prison to prison, and without hope that they will signify to others what they mean to ourselves. We marry, and there are two solitudes in the house instead of one, We beget children, and there are many solitudes. We reiterate the act of love; but again propinquity is never fusion. The most intimate contact is inly of Surfaces and we couple, as I have seen the condemned Prisoners at Newgate coupling with their trulls, between the bars of our cages. Pleasure cannot be shared; like pain, it can only be experienced or inflicted, and when we give pleasures to our lovers or Bestow charity upon the Needy, we do so, not to gratify the object of our Benevolence, but only ourselves. For the truth is that we are kind for the same reason the reason as we are cruel, in order that we may enhance the sense of our own power; and this we are for ever trying to do, despite the fact that by doing it we cause ourselves to feel more solitary then ever. The reality of solitude is the same in all men, there being no mitigation of it, except in Forgetfulness, Stupidity, or Illusion; but a mans sense of Solitude is proportionate to the sense and fact of his power. In any set of circumstances, the more Power we have, the more intensely do we feel our solitude. I have enjoyed much power in my life.- The Fifth Earl, in Aldous Huxley’s After Many A Summer Dies The Swan”

“The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We do not just buy an auto, we buy prestige. And so with all the rest. In toothpaste, for example, we buy not a mere cleanser and antiseptic, but release from the fear of being sexually repulsive. In vodka and whisky we are not buying a protoplasmic poison which in small doses, may depress the nervous system in a psychologically valuable way; we are buying friendliness and good fellowship, the warmth of Dingley Dell and the brilliance of the Mermaid Tavern. With our laxatives we buy the health of a Greek god. With the monthly best seller we acquire culture, the envy of our less literate neighbors and the respect of the sophisticated. In every case the motivation analyst has found some deep-seated wish or fear, whose energy can be used to move the customer to part with cash and so, indirectly, to turn the wheels of industry.”