“It is arguable that the success of business propaganda in persuading us, for so long, that we are free from propaganda is one of the most significant propaganda achievements of the twentieth century.”

“I do not believe the fable that men read travel books to escape from reality: they read to escape into it, from a crazy wonderland of armaments, cant, political speeches at once insincere and illiterate, propaganda, and social injustice which the lunacy of humanity has constructed over a period of years.”

“All art is propaganda. It is universally and inescabably propaganda; sometimes unconsciously, but often deliberately, propaganda.”

“That propaganda is good which leads to success, and that is bad which fails to achieve the desired result. It is not propaganda’s task to be intelligent, its task is to lead to success.”

“Propaganda against war is itself a form of war propaganda.”

“The result of this is that so-called peace propaganda is just as dishonest and intellectually disgusting as war propaganda. Like war propaganda, it concentrates on putting forward a ‘case’, obscuring the opponent’s point of view and avoiding awkward questions.”

“Propaganda is a sprinter, but truth is a long-distance runner.”