“Always make the audience suffer as much as possible.”

“Always mystify, torture, mislead, and surprise the audience as much as possible.”

“One is always alone in suffering; the fact is depressing when one happens to be the sufferer, but it makes pleasure possible for the rest of the world.”

“The customer is always right' may have become a standard motto in the world of business, but the idea that 'the audience is always right,' has yet to make much of an impression on the world of presentation, even though for the duration of the presentation at least, the audience is the speaker's only customer.”

“The ego says, ‘I shouldn’t have to suffer,’ and that thought makes you suffer so much more. It is a distortion of the truth, which is always paradoxical. The truth is that you need to say yes to suffering before you can transcend it.”

“Besides, hysteria is only possible with an audience.”