“White pill, blue pill, yellow pill, purple pill; its like swallowing a rainbow every bedtime.”

“Sometimes, though, I feel that pushing books is a whole lot like pushing medicine. Think of books as pills. I have pills that cure ignorance and pills that cure boredom. I have pills to elevate moods and pills to open people's eyes to the awful truth: uppers and downers as they were. I sell pills to help people find themselves and pills to help them lose themselves when they require escape from the pressures and anxieties of life in a complex society...”

“I give you bitter pills, in a sugar coating. The pills are harmless - the poison's in the sugar”

“I was a medic in the Army. I really should have become a doctor. Sometimes, though, I feel that pushing books is a whole lot like pushing medicine. Think of books as pills. I have pills that cure ignorance and pills that cure boredom. I have pills to elevate moods and open people’s eyes to the awful truth: uppers and downers as it were. I sell pills to help people find themselves and pills to help them lose themselves when they require escape from the pressures and anxieties of life in a complex society…”

“I had to persuade a dog to swallow a pill. I twittered for advice and I got suggestion after suggestion. Most of them didn't work. 'Put the pill in the sausage.' No - that doesn't work. 'Cheese.' No.Then someone said: 'You wrap it in butter and it will slide down.'I tried it and it worked!And I'd learnt how to give a pill to a dog through the magic of Twitter.”

“The bigger the headache, the bigger the pill.”