“It is possible to imagine a person so entirely that the image resists attempts to dislodge it.”

“I read about a famous mystery writer who worked for one week in a department store. One day she saw a woman come in and buy a doll. The mystery writer found out the woman’s name, and took a bus to New Jersey to see where the woman lived. That was all. Years later, she referred to this woman as the love of her life. It is possible to imagine a person so entirely that the image resists attempts to dislodge it.”

“The point is that television does not reveal who the best man is. In fact, television makes impossible the determination of who is better than whom, if we mean by 'better' such things as more capable in negotiation, more imaginative in executive skill, more knowledgeable about international affairs, more understanding of the interrelations of economic systems, and so on. The reason has, almost entirely, to do with 'image.' But not because politicians are preoccupied with presenting themselves in the best possible light. After all, who isn't? It is a rare and deeply disturbed person who does not wish to project a favorable image. But television gives image a bad name. For on television the politician does not so much offer the audience an image of himself, as offer himself as an image of the audience. And therein lies one of the most powerful influences of the television commercial on political discourse.”

“...to let the military direct the entire process...is so dangerous that it must be resisted at all costs.”

“What had happened still seemed implausible. A person was present your entire life, and then one day she disappeared and never came back. It resisted belief.”

“If you take myth and folklore, and these things that speak in symbols, they can be interpreted in so many ways that although the actual image is clear enough, the interpretation is infinitely blurred, a sort of enormous rainbow of every possible colour you could imagine.”