“As long as you're in the food business, why not make sweets?”

“My hand stays out with the offered food long enough to make the moment awkward. "Don't you want it?" I ask."That depends on why you're giving it to me."I shrug. "Sometimes, as we're stumbling along in the dark, we hit something good.”

“Instead of hatching a plan, why not break it open prematurely and use it to make an omelet? It’s just food for thought. Actually, it’s thought for food.”

“...Food serves two parallel purposes: it nourishes and it helps you remember. Eating and storytelling are inseparable—the saltwater is also tears; the honey not only tastes sweet, but makes us think of sweetness; the matzo is the bread of our affliction.”

“Forks are absurd, he scoffed. They insult your food. They make it think you're killing it twice.”

“American business at this point is really about developing an idea, making it profitable, selling it while it's profitable and then getting out or diversifying. It's just about sucking everything up. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.”