“It's a cinch that if you read it in an occult periodical or paperback, everyone's doing it. That should be your cue to avoid such stuff, lest you be relegated to the same readership level.”

“Beware lest in your anxiety to avoid war you obtain a master.”

“Because behavior is under the control of its consequences, obedience training is about providing consequences to the dog. Life is a never-ending series of:"If you do this, this happens, if you do that, another thing happens." There are two kinds of things that happen in life, good things and bad things, so there are four kinds of consequences: good stuff can 1) start and 2) end; bad stuff can 1) start and 2) end. Your dog is constantly trying to start the good stuff, end the bad stuff, avoid ending the good stuff, and avoid starting the bad stuff. He's playing his entire environment, including you, this way. If you can recognize this and exploit it, *voila!* Control of the dog.”

“What do you read?I read what friends tell me is good. This explains the book's success, partially. It got very good reviews. Good reviews will get you a readership right away, but that's it. The review or the article appears one day in a magazine or a newspaper, then it's gone. Word of mouth is a continuing phenomenon, much more powerful.”

“If you have read 6,000 books in your lifetime, or even 600, it's probably because at some level you find 'reality' a bit of a disappointment.”

“She'd read once that if you ran into a bear in the woods you should avoid eye contact and you shouldn't run away, but all she knew about wolves is that you should never tell them how to find your grandmother's house.”