“It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.”

“Saving our planet requires you to be ambitious in what you aim, and, equally, in how hard you work to reach your goal.”

“Always strive to aim for the highest peak of the goals in life you have set, this way if you manage to reach even half way toward a goal, landing in the middle is not such a bad place to end up.”

“It is the struggle itself that is most important. We must strive to be more than we are. It does not matter that we will not reach our ultimate goal. The effort itself yields its own reward.”

“Knowing someone is the first goal of therapy. Modulating emotionality - whether by relatedness or psychopharmacology or both - is second. Therapy's last and most ambitious aim is revising the neural code that directs an emotional life. (176)”

“Everyone lives a self-centered life...whether its trivial like what's for breakfast, or more ambitious, like achieving some lofty goal, a person is constantly on her own mind.”