“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.”
In today's digital age, Banksy's message about the pervasive and intrusive nature of advertising remains highly relevant. Social media platforms, targeted ads, influencer marketing, and data-driven algorithms have only intensified the ways in which corporations insert themselves into our personal lives. These ads don't just appear in public spaces anymore—they follow us across apps, websites, and even our private conversations through smart devices.
Moreover, the issues of intellectual property rights and corporate control over messaging resonate strongly amid rising debates over digital content ownership, data privacy, and consumer rights. Banksy's call to reclaim public space and resist passive consumption urges individuals to question the power dynamics between corporations and everyday people, empowering a culture of creative resistance and media literacy.
In a world flooded with unsolicited messages aiming to shape desires and identities, Banksy's words inspire a critical stance against manipulation, encouraging people to take control over the narratives forced upon them.
Banksy's quote is a powerful critique of the pervasive influence advertisers wield over individuals in modern society. Through vivid imagery and confrontational language, he exposes the invasive nature of advertising and challenges the power dynamics between corporations and consumers.
The opening lines—“People are taking the piss out of you everyday. They butt into your life, take a cheap shot at you and then disappear.”—immediately establish a sense of violation and disrespect. Advertisers are depicted as aggressive intruders who mock and belittle individuals, yet remain untouchable and anonymous. This metaphor of "leer[ing]" from high places and making people feel insignificant highlights the imbalance of power, where corporations control massive platforms (like billboards and television) to manipulate emotions and self-esteem.
Banksy expands this by illustrating how advertisements fuel insecurities—“They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else.” This emphasizes the insidious psychological tactics that foster dissatisfaction and consumer desire by portraying an idealized, unattainable lifestyle.
The quote's tone grows more rebellious as Banksy declares the consumer’s right to reclaim these public spaces: “Any advert in a public space that gives you no choice whether you see it or not is yours.” Here, he argues against the legal and moral authority advertisers claim through intellectual property laws, framing these protections as a form of unjust dominance. The direct refusal to seek permission—“Asking for permission is like asking to keep a rock someone just threw at your head.”—is a call for active resistance, suggesting that consumers should appropriate and subvert advertisements rather than passively accept them.
Finally, Banksy turns the argument on its head by asserting that the advertisers owe something to the public, not the other way around: “They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs.” This reverses traditional notions of ownership and entitlement, emphasizing that public space and attention belong to the people, not the corporations.
In summary, Banksy’s message is a radical invitation to challenge and disrupt the manipulative role of advertising through creative rebellion, reclaiming autonomy over the visual landscape and resisting corporate control. It’s both a political and artistic call to arms against an often invisible but omnipresent cultural force.
“You owe the companies nothing. You especially don't owe them any courtesy. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs.”
“Brandalism Any advertisement in public space that gives you no choice whether you see it or not is yours. It belongs to you. It's yours to take, rearrange and re-use. Asking for permission is like asking to keep a rock someone just threw at your head.”
“the people who run our cities dont understand graffiti because they think nothing has the right to exist unless it makes a profit...the people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff....any advertisement in public space that gives you no choice whether you see it or not is yours, it belongs to you ,, its yours to take, rearrange and re use.Asking for permission is like asking to keep a rock someone just threw at your head..”
“Graffiti is one of the few tools you have if you have almost nothing. And even if you don't come up with a picture to cure world poverty you can make someone smile while they're having a piss.”
“You Don’t Have to Be Pretty. You don’t owe prettiness to anyone. Not to your boyfriend/spouse/partner, not to your co-workers, especially not to random men on the street. You don’t owe it to your mother, you don’t owe it to your children, you don’t owe it to civilisation in general. Prettiness is not a rent you pay for occupying a space marked ‘female'.”
“Like you? I go out of here every morning… bust my butt…putting up with them crackers everyday…cause I like you? You about the biggest fool I ever saw. It’s my JOB. It’s my RESPONSIBILITY! You understand that? A man got to take care of his family. You live in my house… sleep on my bed clothes…fill you belly up with my food… cause you my son. You my flesh and blood. Not ‘cause I like you! Cause it’s my duty to take care of you. I OWE a responsibility to you! Let’s get this straight right here… before it go along any further… I ain’t got to like you. Mr. Rand don’t five me money come payday cause he likes me. He gives me cause he OWE me. I done give you everything I had to give you. I gave you your life! Me and your mama worked that out between us. And liking your black ass wasn’t part of the bargain. Don’t try and go through life worrying about if somebody like you or not. You best be making sure they doing right by you. You understand what I’m saying, boy?”- August Wilson, Fences, 1986.”