“If you ask me, that's reason enough to keep a kitchen at the center of a family's life, as a place to understand favorite foods as processes, not just products.”

“You want to do it?""I might. If you offer me enough.""Howard—anything you ask. Anything. I'd sell my soul...""That's the sort of thing I want you to understand. To sell your soul is the easiest thing in the world. That's what everybody does every hour of his life. If I asked you to keep your soul—would you understand why that's much harder?”

“The center [of the supermarket] is for boxed, frozen, processed, made-to-sit-on-your-shelf-for-months food. You have to ask yourself, "If this food is designed to sit in a box for month and months, what is it doing inside my body?" Nothing good, that´s for sure.”

“You don't understand the things I do, but I do have my reasons. They're not your reasons, so they're not real to you, but they're real to me, and that's enough.”

“My favorite place on earth is with my family.”

“To sell your soul is the easiest thing in the world. That's what everybody does every hour of his life. If I asked you to keep your soul - would you understand why that's much harder?”