“Modern US consumers now get to taste less than 1 percent of the vegetable varieties that were grown here a century ago. Those old-timers now lurk only in backyard gardens and on farms that specialize in direct sales--if they survive at all. Many heirlooms have been lost entirely.”

“You can't save the whales by eating whales, but paradoxically, you can help save rare, domesticated foods by eating them. They're kept alive by gardeners who have a taste for them, and farmers who know they'll be able to sell them. The consumer becomes a link in this conservation chain by seeking out the places where heirloom vegetables are sold, taking them home, whacking them up with knives, and learning to incorporate their exceptional tastes into personal and family expectations.”

“Doesn't the Federal Farm bill help out all these poor farmers?No. It used to, but ever since its inception just after the Depression, the Federal Farm Bill has slowly been altered by agribusiness lobbyists. It is now largely corporate welfare ... It is this, rather than any improved efficiency or productiveness, that has allowed corporations to take over farming in the United States, leaving fewer than a third of our farms still run by families.But those family-owned farms are the ones more likely to use sustainable techniques, protect the surrounding environment, maintain green spaces, use crop rotations and management for pest and weed controls, and apply fewer chemicals. In other words, they're doing exactly what 80 percent of U.S. consumers say we would prefer to support, while our tax dollars do the opposite.”

“We're a nation with an eating disorder, and we know it. The multiple maladies caused by bad eating are taking a dire toll on our health--most tragically for our kids, who are predicted to be this country's first generation to have a shorter life expectancy than their parents. That alone is a stunning enough fact to give us pause. So is a government policy that advises us to eat more fruits and vegetables, while doling out subsidies not to fruit and vegetable farmers, but to commodity crops destined to become soda pop and cheap burgers. The Farm Bill, as of this writing, could aptly be called the Farm Kill, both for its effects on small farmers and for what it does to us, the consumers who are financing it.”

“Many of us who aren't farmers or gardeners still have some element of farm nostalgia in our family past, real or imagined: a secret longing for some connection to a life where a rooster crows in the yard.”

“[on her Amish friends]I do know this family has borne losses and grief, just like the rest of us. But if they are generally content, must such a life inevitably be dismissed as mythical, or else merely quaint? ... It sounds like a community type that went extinct a generation ago. But it didn't, not completely. If a self-sufficient farming community has survived here, it remains a possibility elsewhere.”

“But humans have a built-in weakness for fats and sugar. We evolved in lean environments where it was a big plus for survival to gorge on calorie-dense foods whenever we found them. Whether or not they understand the biology, food marketers know the weakness and have exploited it without mercy. Obesity is generally viewed as a failure of personal resolve, with no acknowledgement of the genuine conspiracy in this historical scheme. People actually did sit in strategy meetings discussing ways to get all those surplus calories into people who neither needed nor wished to consume them. Children have been targeted especially; food companies spend over $10 billion a year selling food brands to kids, and it isn't broccoli they're pushing. Overweight children are a demographic in many ways similar to minors addicted to cigarettes, with one notable exception: their parents are usually their suppliers. We all subsidize the cheap calories with our tax dollars, the strategists make fortunes, and the overweight consumers get blamed for the violation. The perfect crime.”