“Modern US consumers now get to taste less than 1 percent of the vegetable varieties that were grown here a century ago. Those old-timers now lurk only in backyard gardens and on farms that specialize in direct sales--if they survive at all. Many heirlooms have been lost entirely.”

“But now? Now? Children in the twentieth and this early twenty-first century hated the Alice books, couldn't read them, and why should they? Their world had strayed into madness long ago. Look at the planet. Rain is acid, poisonous. Sun causes cancer. Sex=death. Children murder other children. Parents lie, leaders lie, the churches have less moral credibility than Benetton ads.And the faces of missing children staring out from milk cartons-imagine all those poor Lost Boys, and Lost Girls, not in Neverland but lost here, lost now. No wonder Wonderland isn't funny anymore: We live there full-time. We need a break from it.”

“You can't save the whales by eating whales, but paradoxically, you can help save rare, domesticated foods by eating them. They're kept alive by gardeners who have a taste for them, and farmers who know they'll be able to sell them. The consumer becomes a link in this conservation chain by seeking out the places where heirloom vegetables are sold, taking them home, whacking them up with knives, and learning to incorporate their exceptional tastes into personal and family expectations.”

“Your everyday supermarket now carries roughly 40,000 items - twice as many as a decade ago. There are so many products, so many brands and sub-species of those brands, that no consumer is safe from the bombardment of choice overload.A huge variety of product offering doesn't aid consumers. It is insanity. From the vast array of athletic shoes to bagels to portable CD players to bottled water, there quickly becomes a point at which mega-choices, like mega-information, do not serve the consumer; they abuse him.”

“We can sometimes recognize the looks of a century ago on a modern face; but never those of a century to come.”

“Looking back now, it's funny to think we got so worked up, because usually the Sales were a big disappointment....But the point was, I suppose, we'd all of us in the past found something at a Sale, something that had become special...and so however much we tried to pretend otherwise, we couldn't ever shake off the old feelings of hope and excitement.”