“This story about good food begins in a quick-stop convenience market.”

Barbara Kingsolver

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“Back in Georgia everybody we knew had an automobile." A bu, don't tell stories. That is not possible." Well, not everybody. I don't mean babies and children. But every single family." Not possible." Yes, it is! Some families even have two!" What is the purpose of so many automobiles at the same time?" Well, because everybody has someplace to go every day. To work or to the store or something." And why is nobody walking?" It's not like here, Anatole. Everything's farther apart. People live in big towns and cities. Bigger cities than Leopoldville, even." Beene, you are lying to me. If everyone lived in a city they could never grow enough food." Oh, they do that in the country. In big, big fields. Peanuts and soybeans and corn, all that. The farmers grow it, then they put it on big trucks and take it all to the city, where people buy it from the store." From the market." No, it isn't a bit like the big market. It's a great big house kind of thing, with bright lights and all these shelves inside. It's open every day, and just one person sells all the different things." One farmer has so many things?" No, not a farmer. A storekeeper buys it all from the farmers, and sells it to the city people." And so you don't even know whose fields this food came from? That sounds terrible. It could be poisoned!" It's not bad, really. It works out." How can there be enough food, Beene? If everyone lives in a city?" There just is. Things are different from here.”


“But humans have a built-in weakness for fats and sugar. We evolved in lean environments where it was a big plus for survival to gorge on calorie-dense foods whenever we found them. Whether or not they understand the biology, food marketers know the weakness and have exploited it without mercy. Obesity is generally viewed as a failure of personal resolve, with no acknowledgement of the genuine conspiracy in this historical scheme. People actually did sit in strategy meetings discussing ways to get all those surplus calories into people who neither needed nor wished to consume them. Children have been targeted especially; food companies spend over $10 billion a year selling food brands to kids, and it isn't broccoli they're pushing. Overweight children are a demographic in many ways similar to minors addicted to cigarettes, with one notable exception: their parents are usually their suppliers. We all subsidize the cheap calories with our tax dollars, the strategists make fortunes, and the overweight consumers get blamed for the violation. The perfect crime.”