“You can't save the whales by eating whales, but paradoxically, you can help save rare, domesticated foods by eating them. They're kept alive by gardeners who have a taste for them, and farmers who know they'll be able to sell them. The consumer becomes a link in this conservation chain by seeking out the places where heirloom vegetables are sold, taking them home, whacking them up with knives, and learning to incorporate their exceptional tastes into personal and family expectations.”

“And here is the shocking plot twist: as farmers produced those extra calories, the food industry figured out how to get them into the bodies of people who didn't really want to eat 700 more calories a day.”

“We're a nation with an eating disorder, and we know it. The multiple maladies caused by bad eating are taking a dire toll on our health--most tragically for our kids, who are predicted to be this country's first generation to have a shorter life expectancy than their parents. That alone is a stunning enough fact to give us pause. So is a government policy that advises us to eat more fruits and vegetables, while doling out subsidies not to fruit and vegetable farmers, but to commodity crops destined to become soda pop and cheap burgers. The Farm Bill, as of this writing, could aptly be called the Farm Kill, both for its effects on small farmers and for what it does to us, the consumers who are financing it.”

“Modern US consumers now get to taste less than 1 percent of the vegetable varieties that were grown here a century ago. Those old-timers now lurk only in backyard gardens and on farms that specialize in direct sales--if they survive at all. Many heirlooms have been lost entirely.”

“But humans have a built-in weakness for fats and sugar. We evolved in lean environments where it was a big plus for survival to gorge on calorie-dense foods whenever we found them. Whether or not they understand the biology, food marketers know the weakness and have exploited it without mercy. Obesity is generally viewed as a failure of personal resolve, with no acknowledgement of the genuine conspiracy in this historical scheme. People actually did sit in strategy meetings discussing ways to get all those surplus calories into people who neither needed nor wished to consume them. Children have been targeted especially; food companies spend over $10 billion a year selling food brands to kids, and it isn't broccoli they're pushing. Overweight children are a demographic in many ways similar to minors addicted to cigarettes, with one notable exception: their parents are usually their suppliers. We all subsidize the cheap calories with our tax dollars, the strategists make fortunes, and the overweight consumers get blamed for the violation. The perfect crime.”

“You can curse the dead or pray for them, but don't expect them to do a thing for you. They're far too interested in watching us, to see what in heaven's name we will do next.”

“Most people no longer believe that buying sneakers made in Asian sweatshops is a kindness to those child laborers. Farming is similar. In every country on earth, the most human scenario for farmers is likely to be feeding those who live nearby--if international markets would allow them to do it. Food transport has become a bizarre and profitable economic equation that's no longer really about feeding anyone ... If you care about farmers, let the potatoes stay home.”