“The fact is, passion is not a commodity, it is the by-product of doing something that really engages you. Look for what will truly hold your attention-psychologically and technically-and the passion should take of itself.”

“It is a convenient truth: You go into the humanities to pursue your intellectual passion; and it just so happens, as a by-product, that you emerge as a desired commodity for industry.”

“Passion is the spark for everything. By itself, passion is never enough. Just like talent is never enough. But it's your fire starter.Without passion, you won't do something 100 percent. That's the bottom line.And what's the point of doing something if you're not doing it 100 percent?”

“Every given commodity fights for itself, cannot acknowledge the others, and attempts to impose itself everywhere as if it were the only one. The spectacle, then is the epic poem of this struggle, an epic which cannot be concluded by the fall of any Troy. The spectacle does not sign the praises of men and their weapons, but of commodities and their passions. In this blind struggle every commodity, pursuing its passion, unconsciously realizes something higher: the becoming-world of the commodity, which is also the becoming-commodity of the world. Thus, by means of a ruse of commodity logic, what's specific in the commodity wears itself out in the fight while the commodity-form moves toward its absolute realization.”

“the way to know if your doing something for the passion you have for it is if you hold a key to a power stronger than you as a person are”

“The essential difference with Builders is that they've found something to do that matters to them and are therefore so passionately engaged, they rise above the personality baggage that would otherwise hold them down. Whatever they are doing has so much meaning to them that the cause itself provides charisma and they plug into it as if it was electrical current.”