“Trust is a hard thing to win back.”

“Cedric smiled and sat back again. 'You only think that because you think heroes always win. Trust me on this one, James. A hero isn’t defined by winning. Loads of heroes die in the effort. Most of them never get any recognition. No, a hero is just somebody who does the right thing when it would be far, far easier to do nothing.”

“Trusting is hard. Knowing who to trust, even harder.”

“It's just how it is sometimes. Things hurt, and they hurt for a long time. You have to fight back, or it wins.”

“The way to win our heart back is to venture again, to risk giving, receiving and trusting again, and of course to risk getting hurt again, but deciding to forgive and to no longer use the hurt or fear to keep ourselves in prison.”

“Above all, success in business requires two things: a winning competitive strategy, and superb organizational execution. Distrust is the enemy of both. I submit that while high trust won't necessarily rescue a poor strategy, low trust will almost always derail a good one. ”