“You can get in way more trouble with a good idea than a bad idea, because you forget that the good idea has limits.”

“Price is what you pay. Value is what you get.”

“Dressing up is inevitably a substitute for good ideas. It is no coincidence that techincally inept business types are known as "suits.”

“The way to get good ideas is to get lots of ideas, and throw the bad ones away.”

“Maybe this wasn’t a good idea. He didn’t have time to fight an evil symbiot. He had a softball tournament on Sunday.”

“The difference between design and research seems to be a question of new versus good. Design doesn't have to be new, but it has to be good. Research doesn't have to be good, but it has to be new. I think these two paths converge at the top: the best design surpasses its predecessors by using new ideas, and the best research solves problems that are not only new, but worth solving. So ultimately design and research are aiming for the same destination, just approaching it from different directions.”

“Your job is to collect good ideas. The more good ideas you collect, the more you can choose from to be influenced by.”