“First: never use a long word if a short word will do. Second: if you want to make a statement with a great many qualifications, put some of the qualifications in separate sentences. Third: do not let the beginning of your sentence lead the reader to an expectation which is contradicted by the end.”

“Remember to never split an infinitive. The passive voice should never be used. Do not put statements in the negative form. Proofread carefully to see if you words out. And don't start a sentence with a conjugation.”

“Do not put statements in the negative form.And don't start sentences with a conjunction.If you reread your work, you will find on rereading that agreat deal of repetition can be avoided by rereading and editing.Never use a long word when a diminutive one will do.Unqualified superlatives are the worst of all.De-accession euphemisms.If any word is improper at the end of a sentence, a linking verb is.Avoid trendy locutions that sound flaky.Last, but not least, avoid cliches like the plague.”

“Reading activates and exercises the mind.Reading forces the mind to discriminate. From the beginning, readers have to recognize letters printed on the page, make them into words, the words into sentences, and the sentences into concepts.Reading pushes us to use our imagination and makes us more creatively inclined.”

“We throw in as many fresh words as we can get away with. Simple, short sentences don't always work. You have to do tricks with pacing, alternate long sentences with short, to keep it alive and vital. Virtually every page is a cliff-hanger—you've got to force them to turn it.”

“I told them what I had discovered about Nabokov's sentences: Because the word string and the thoughts behind the words are so original, the reader's brain can't jump ahead. There is no opportunity to make assumptions, no mental leapfrogging to the end of the sentence. So the reader is suspended in the perfect moment of now. You can only experience now. The sentences celebrate the absolute instant of creation. "It takes your breath away.”