“Moral indignation is one of the most harmful forces in the modern world, the more so as it can always be diverted to sinister uses by those who control propaganda.”

“Some who support [more] coercive strategies assume that children will run wild if they are not controlled. However, the children for whom this is true typically turn out to be those accustomed to being controlled— those who are not trusted, given explanations, encouraged to think for themselves, helped to develop and internalize good values, and so on. Control breeds the need for more control, which is used to justify the use of control.”

“Cannibal: epicures who abstain from alcohol and tobacco. As moral guides, they are underutilized in the police forces of modern societies.  ”

“Remember, then, that whoever does not mean good is always in danger of harm. But I try to give everybody fair play, and those that are in the wrong are in far more need of it always than those who are in the right: they can afford to do without it.”

“The truth is not always useful, not always good. It’s like putting your faith in water. Yes, we need the rain, but too much can sweep you away in a flood and drown you. Like all great natural, elemental forces, the truth needs to be channeled, managed, controlled and intelligently, morally allocated.”

“It is arguable that the success of business propaganda in persuading us, for so long, that we are free from propaganda is one of the most significant propaganda achievements of the twentieth century.”