“Moral indignation is one of the most harmful forces in the modern world, the more so as it can always be diverted to sinister uses by those who control propaganda.”

“The morality of work is the morality of slaves, and the modern world has no need of slavery.”

“The use of self control is like the use of brakes on train. It is useful when you find yourself in wrong direction but merely harmful when the direction is right”

“I think that there is far too much work done in the world, that immense harm is caused by the belief that work is virtuous, and that what needs to be preached in modern industrial countries is quite different from what always has been preached.”

“I think the subject which will be of most importance politically is Mass Psychology... Its importance has been enormously increased by the growth of modern methods of propaganda. Although this science will be diligently studied, it will be rigidly confined to the governing class. The populace will not be allowed to know how its convictions are generated.”

“So in everything: power lies with those who control finance, not with those who know the matter upon which the money is to be spent. Thus, the holders of power are, in general, ignorant and malevolent, and the less they exercise their power the better.”

“Why is propaganda so much more successful when it stirs up hatred than when it tries to stir up friendly feeling?”