“The objection to propaganda is not only its appeal to unreason, but still more the unfair advantage which it gives to the rich and powerful.”

“The power of reason is thought small in these days, but I remain an unrepentant rationalist. Reason may be a small force, but it is constant, and works always in one direction, while the forces of unreason destroy one another in futile strife. Therefore every orgy of unreason in the end strengthens the friends of reason, and shows afresh that they are the only true friends of humanity.”

“We know very little, and yet it is astonishing that we know so much, and still more astonishing that so little knowledge can give us so much power.”

“Our great democracies still tend to think that a stupid man is more likely to be honest than a clever man, and our politicians take advantage of this prejudice by pretending to be even more stupid than nature made them.”

“I think the subject which will be of most importance politically is Mass Psychology... Its importance has been enormously increased by the growth of modern methods of propaganda. Although this science will be diligently studied, it will be rigidly confined to the governing class. The populace will not be allowed to know how its convictions are generated.”

“The skill of the politician consists in guessing what people can be brought to think advantageous to themselves; the skill of the experts consists in calculating what really is advantageous, provided people can be brought to think so. (The proviso is essential, because measures which arouse serious resentment are seldom advantageous, whatever merits they may have otherwise.) The power of the politician, in a democracy, depends upon his adopting the opinions which seem right to the average man. It is useless to urge that politicians ought to be high-minded enough to advocate what enlightened opinion considers good, because if they do they are swept aside for others.”

“Reason may be a small force, but it is constant, and works always in one direction, while the forces of unreason destroy one another in futile strife. Therefore, every orgy of unreason in the end strengthens the friends of reason, and shows afresh that they are the only true friends of humanity.”