“What Friedan gave to the world was, "the problem that has no name." She not only named it but dissected it. The advances of science, the development of labor-saving appliances, the development of the suburbs: all had come together to offer women in the 1950s a life their mothers had scarcely dreamed of, free from rampant disease, onerous drudgery, noxious city streets. But the green lawns and big corner lots were isolating, the housework seemed to expand to fill the time available, and polio and smallpox were replaced by depression and alcoholism. All that was covered up in a kitchen conspiracy of denial...[i]nstead the problem was with the mystique of waxed floors and perfectly applied lipstick.”

“but all the things Science had promised us hadn't come to pass. Disease was still a problem. Starvation was still a problem. Violence and crime and war were still problems. In spite of the advance of technology, things just hadn't changed the way everyone had hoped and thought they would.”

“Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles...In a stunning move, an entire replacement culture was developed by naming a 'problem' where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma...The number of diet-related articles rose 70 percent from 1968 to 1972...The lucrative 'transfer of guilt' was resurrected just in time.”

“By the mid-1950s real estate promoters of the commercial strip were attaching it to the centerless residential suburb. Both strips and tracts expanded under the impact of federal subsidies to developers, but since these subsidies were indirect, it was hard for many citizens or local officials to know what was happening.”

“Since the Leeburg Pike [at Tyson's Corner] carries six to eight lanes of fast-moving traffic and the mall lacks an obvious pedestrian entrance, I decided to negotiate the street in my car rather than on foot. This is a problem planners call the 'drive to lunch syndrome,' typical of edge nodes where nothing is planned in advance and all the development takes place in isolated 'pods'.”

“It was a cruel world though. More than half of all children died before they could reach maturity, thanks to chronic epidemics and malnutrition. People dropped like flies from polio and tuberculosis and smallpox and measles. There probably weren't many people who lived past forty. Women bore so many children, they became toothless old hags by the time they were in their thirties. People often had to resort to violence to survive. Tiny children were forced to do such heavy labor that their bones became deformed, and little girls were forced to become prostitutes on a daily basis. Little boys too, I suspect. Most people led minimal lives in worlds that had nothing to do with richness of perception or spirit. City streets were full of cripples and beggars and criminals. Only a small fraction of the population could gaze at the moon with deep feeling or enjoy a Shakespeare play or listen to the beautiful music of Dowland.”