“A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.”

“Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.”

“The severest trial of oppression is the constant outrage which one suffers at the thought of the oppressor. What Jesus discovered was how to avoid the inner devastations. His technique was to practice the opposite emotion... [a man] may not get his freedom or possessions back, but he's less miserable. It's a difficult lesson.”

“Society attacks early, when the individual is helpless. It enslaves him almost before he has tasted freedom. The 'ologies' will tell you how its done Theology calls it building a conscience or developing a spirit of selflessness. Psychology calls it the growth of the superego.Considering how long society has been at it, you'd expect a better job. But the campaigns have been badly planned and the victory has never been secured.”

“A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying. ”

“We can achieve a sort of control under which the controlled, though they are following a code much more scrupulously than was ever the case under the old system, nevertheless feel free. They are doing what they want to do, not what they are forced to do. That's the source of the tremendous power of positive reinforcement-- there's no restraint and no revolt. By careful cultural design, we control not the final behavior, but the inclination to behave-- the motives, desires, the wishes.”

“Education is what survives when what has been learnt has been forgotten.”