“Society already possesses the psychological techniques needed to obtain universal observance of a code -- a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people--or, rather, there aren't any right people.”

“The severest trial of oppression is the constant outrage which one suffers at the thought of the oppressor. What Jesus discovered was how to avoid the inner devastations. His technique was to practice the opposite emotion... [a man] may not get his freedom or possessions back, but he's less miserable. It's a difficult lesson.”

“The hero is a device which the historian has taken over from the layman. He uses it because he has no scientific vocabulary or technique for dealing with the real facts of history-- the opinions, emotions, attitudes; the wishes, plans, schemes; the habits of men. He can't talk about them so he talks about heroes.”

“The world's a poor standard. any society which is free of hunger and violence looks bright against that background.”

“We can achieve a sort of control under which the controlled, though they are following a code much more scrupulously than was ever the case under the old system, nevertheless feel free. They are doing what they want to do, not what they are forced to do. That's the source of the tremendous power of positive reinforcement-- there's no restraint and no revolt. By careful cultural design, we control not the final behavior, but the inclination to behave-- the motives, desires, the wishes.”

“The majority of people don't want to plan. They want to be free of the responsibility of planning. What they ask for is merely some assurance that they will be decently provided for. The rest is a day-to-day enjoyment of life. That's the explanation for your Father Divines; people naturally flock to anyone they can trust for the necessities of life... They are the backbone of a community--solid, trust-worthy, essential.”

“Society attacks early, when the individual is helpless. It enslaves him almost before he has tasted freedom. The 'ologies' will tell you how its done Theology calls it building a conscience or developing a spirit of selflessness. Psychology calls it the growth of the superego.Considering how long society has been at it, you'd expect a better job. But the campaigns have been badly planned and the victory has never been secured.”