“Humans are mortal. So are ideas. An idea needs propagation as much as a plant needs watering. Otherwise both will wither and die.”

“If you do not pour water on your plant, what will happen? It will slowly wither and die. Our habits will also slowly wither and die away if we do not give them an opportunity to manifest. You need not fight to stop a habit. Just don’t give it an opportunity to repeat itself. (67)”

“It is the mythical, the romantic seduction of the pseudoknowledge, i.e. the folkore - both popular and scientific - that propagates quickly and easily through society, hiding and diminishing the powerful reality of what the new ideas and technologies can offer to humanity.”

“An idea which needs rifles to survive dies of its own accord.”

“I love the idea that a family doesn't need so much stuff to be whole, that perhaps there are other ways to feel full.”

“Bex...why did you buy an inflatable canoe?''It's for you to lie on. Or something.''And a watering can?''I couldn't find a plant spray.'Breathlessly I start shoving bags into the taxi.'But why do I need a plant spray?''Look,it wasn't my idea, OK?' I say defensively.”