“...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)”

“The Bible is the story of two gardens: Eden and Gethsemane. In the first, Adam took a fall. In the second, Jesus took a stand. In the first, God sought Adam. In the second, Jesus sought God. In Eden, Adam hid from God. In Gethsemane, Jesus emerged from the tomb. In Eden, Satan led Adam to a tree that led to his death. From Gethsemane, Jesus went to a tree that led to our life.”

“Adam and Eve had first-hand empirical evidence of God’s existence. He walked in the Garden with them. Their problem was that God told them they could not eat of a certain tree. – p. 113”

“As Adam lost the heritage of union with God in a garden, so now Our Blessed Lord ushered in its restoration in a garden. Eden and Gethsemane were the two gardens around which revolved the fate of humanity. In Eden, Adam sinned; in Gethsemane, Christ took humanity's sin upon Himself. In Eden, Adam hid himself from God; in Gethsemane, Christ interceded with His Father; in Eden, God sought out Adam in his sin of rebellion; in Gethsemane, the New Adam sought out the Father and His submission and resignation. In Eden, a sword was drawn to prevent entrance into the garden and thus immortalizing of evil; in Gethsemane, the sword would be sheathed.”

“Adam was but human—this explains it all. He did not want the apple for the apple's sake, he wanted it only because it was forbidden. The mistake was in not forbidding the serpent; then he would have eaten the serpent.”

“Or consider a story in the Jewish Talmud left out of the Book of Genesis. (It is in doubtful accord with the account of the apple, the Tree of Knowledge, the Fall, and the expulsion from Eden.) In The Garden, God tells Eve and Adam that He has intentionally left the Universe unfinished. It is the responsibility of humans, over countless generations, to participate with God in a "glorious" experiment - the "completing of the Creation." The burden of such a responsibility is heavy, especially on so weak and imperfect a species as ours, one with so unhappy a history. Nothing remotely like "completion" can be attempted without vastly more knowledge than we have today. But, perhaps, if our very existence is at stake, we will find ourselves able to rise to this supreme challenge.”