“But farm workers kill animals because they can support their families by doing so, whereas we order the killing for reasons that have never been more frivolous, now that meat is no longer considered necessary for one's health, and soy products can replicate to an uncanny degree the experience of eating it. I know, "It's just not the same" — but as with the child molester, who probably thinks those very words when he rolls off his wife, the nonviolent pleasure is surely close enough to the violent one to make an insistence on the latter even more monstrous. Has any generation in history ever been so ready to cause so much suffering for such a trivial advantage? We deaden our consciences to enjoy—for a few minutes a day—the taste of blood, the feel of our teeth meeting through muscle. It's enough, as Balzac would say, to disgust a sow.”

“It's just the way things are. Take a moment to consider this statement. Really think about it. We send one species to the butcher and give our love and kindness to another apparently for no reason other than because it's the way things are. When our attitudes and behaviors towards animals are so inconsistent, and this inconsistency is so unexamined, we can safely say we have been fed absurdities. It is absurd that we eat pigs and love dogs and don't even know why. Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of don't spend any time at all thinking about what species of animal we eat and why. Our choices as consumers drive an industry that kills ten billion animals per year in the United States alone. If we choose to support this industry and the best reason we can come up with is because it's the way things are, clearly something is amiss. What could cause an entire society of people to check their thinking caps at the door--and to not even realize they're doing so? Though this question is quite complex, the answer is quite simple: carnism.”

“Farm animals are far more aware and intelligent than we ever imagined and, despite having been bred as domestic slaves, they are individual beings in their own right. As such, they deserve our respect. And our help. Who will plead for them if we are silent? Thousands of people who say they ‘love’ animals sit down once or twice a day to enjoy the flesh of creatures who have been treated so with little respect and kindness just to make more meat.”

“But why must the system go to such lengths to block our empathy? Why all the psychological acrobatics? The answer is simple: because we care about animals, and we don't want them to suffer. And because we eat them. Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we have three choices: we can change our values to match our behaviors, we can change our behaviors to match our values, or we can change our perception of our behaviors so that they appear to match our values. It is around this third option that our schema of meat is shaped. As long as we neither value unnecessary animal suffering nor stop eating animals, our schema will distort our perceptions of animals and the meat we eat, so that we feel comfortable enough to consume them. And the system that constructs our schema of meat equips us with the means by which to do this.”

“To all the vegetarians/vegans just because a tomato doesn't scream when you pluck it off it's tree doesn't mean it doesn't feel as all other living creatures do. Saying that animals have the right of life is saying that plants do not have the same right. We are all living creatures within the spectrum of the universe and all part of a food chain. We humans just happen to be on the top of the food chain. So eat what you will in order to sustain life and do not worry whether it is a plant or animal for both have been stripped from their families and killed in order so we can live. Eat hardy, eat healthy, and eat what you want!!!”

“If we are defined by reason and morality, then reason and morality must define our choices, even when animals are concerned. When people say, for example, that they like their veal or hot dogs too much to ever give them up, and yeah it's sad about the farms but that's just the way it is, reason hears in that the voice of gluttony. We can say that what makes a human being human is precisely the ability to understand that the suffering of an animal is more important than the taste of a treat.”