“I like to remind people that creativity also isn't a spark; it's a slog. Every artist, inventor, designer, writer, or other creative in the world will talk about his work being an iterative experience. He'll start with one idea, shape it, move it, combine it, break it, begin anew, discover something within himself, see a new vision, go at it again, test it, share it, fix it, break it, hone it, hone it, hone it, hone it. This might sound like common sense, but it's not common practice, and that's why so many people are terribly uncreative - they're not willing to do the work required to create something that's beautiful, useful, desirable, celebrated. No masterpiece was shaped or written in a day. It's a long slog to get something right. This knowledge and willingness to iterate is what makes the world's most creative people so creative (and successful).”

“Given the freedom to create, everybody is creative. All of us have an innate, instinctive desire to change our environment, to put our original stamp on this world, to tell a story never told before. I’m absolutely thrilled at the moment of creativity – when suddenly I’ve synthesized my experiences, reality, and my imagination into something entirely new. But most people are too busy working on survival to find the opportunity to create. Fortunately, I’ve been freed by reputation, by the economics of success, and by emotional contentment to turn my ideas into reality. I’ve discovered that the more freedom I have to be creative, the more creative I become.”

“Nothing exists until or unless it is observed. An artist is making something exist by observing it. And his hope for other people is that they will also make it exist by observing it. I call it 'creative observation.' Creative viewing.”

“The key question isn't "What fosters creativity?" But why in God's name isn't everyone creative? Where was the human potential lost? How was it crippled? I think therefore a good question might not be why do people create? But why do people not create or innovate?We have got to abandon that sense of amazement in the face of creativity, as if it were a miracle that anybody created anything.”

“One of the things I tell the writers with whom I work is, man, when you finish a draft of a poem, or short story or novel, you make sure you go out and celebrate all night long because whether the world ever notices or not, whether you get it published or not, you did something most people never do: You started, stuck with, and finished a creative work. And that is a triumph. That is something to celebrate. All the stuff that I'm talking about is really from the point of view of trying to create art—and I don't mean to sound highfalutin when I bring the word "art" in. All I mean is, a work that seeks to illuminate truth in whatever way possible.”

“The excellence reflex is a natural reaction to fix something that isn't right, or to improve something that could be better. The excellence reflex is rooted in instinct and upbringing, and then constantly honed through awareness, caring and practice.The overarching concern to do the right thing well is something we can't train for. Either it's there or it isn't.”