“How will I make a people who do not understand the power of belief believe? And without their belief Mother Earth will wither and Yuletide will fade...and so, too will I...like all the spirits and gods before me.”

“The most formidable chains are forged from beliefs. Ah, beliefs! Beliefs tear out the eyes and leave us blind and groping in the dark. If I believe in one proposition, I have become locked behind the door of that belief, and all other doors to learning and freedom, although standing open and waiting for me to enter, are now closed to me. If I believe in one God, one religion, yes, if I believe in God at all, if I have closed my mind to magic, to spirit, to salvation, to the unknown dimension that exist in the firmament, I have plunged my mind into slavery. Test all beliefs. Distrust all beliefs.”

“People believe, thought Shadow. It's what people do. They believe, and then they do not take responsibility for their beliefs; they conjure things, and do not trust the conjuration. People populate the darkness; with ghosts, with gods, with electrons, with tales. People imagine, and people believe; and it is that rock solid belief, that makes things happen.”

“My belief in God is personal, I do not need to browbeat anyone into agreeing with me, because I believe what I believe and I try to live by it. My belief in God is about trying to be the best person I can be in this life ...”

“Challenge a person's beliefs, and you challenge his dignity, standing, and power. And when those beliefs are based on nothing but faith, they are chronically fragile. No one gets upset about the belief that rocks fall down as opposed to up, because all sane people can see it with their own eyes. Not so for the belief that babies are born with original sin or that God exists in three persons or that Ali is the second-most divinely inspired man after Muhammad. When people organize their lives around these beliefs, and then learn of other people who seem to be doing just fine without them--or worse, who credibly rebut them--they are in danger of looking like fools. Since one cannot defend a belief based on faith by persuading skeptics it is true, the faithful are apt to react to unbelief with rage, and may try to eliminate that affront to everything that makes their lives meaningful.”

“The nonbelievers need the believers. They are desperate to have someone believe." "As belief shrinks from the world, people find it more necessary than ever that someone believe... Those who have abandoned belief must still believe in us. They are sure that they are right not to believe but they know belief must not fade completely. Hell is when no one believes.”