“«All the Amazon guys around Seattle were also aware of the trend. They all knew that, someday, European haute couture would sell online. The problem was that feat couldn’t be done by anybody from Amazon. Because Amazon guys were hacker geeks and cheesy hicks. Amazon had been invented to sell sci-fi books. The least chic thing in the world.The European couture biz would never go anywhere near a dorky sci-fi geek like Jeff Bezos. As for Jeff himself, Jeff would much rather conquer outer space with his private rocket than ever dress the First Lady of France.»”

“«“So, Sally, what’s new around here?”“Jeff Bezos just sold off two million shares.”“So, why would our sci-fi paperback bookseller need to sell that much Amazon stock?”“I think Jeff needs the cash for his private space rocket.”»”

“Or maybe go sci-fi. You sorta look like that guy who roamed outer space everybody's so crazy about." "Malcolm Reynolds?" asked Rook.”

“HAZEL: "THERE," she said.The official building on their left had a single word etched on the glass doors: AMAZON."oh," Frank said."Uh, no, Hazel. That's a modern thing. They're a company, Right? they sell stuff on the internet. They're not actually Amazons.""Unless..." Percy walked through the doors.”

“Swallows and Amazons for-ever!”

“I'd disagree with the characterisations of him as competitive (which I think was just misinterpretation of his ambition) or secretive (which I think is more about wanting to protect his team and his customers). Jeff [Bezos] could much more accurately be described as a naively optimistic geek than a calculating megalomaniac.”