“A brief, well-crafted story that is relevant to your topic is one of the most potent ways to maintain the attention of your audience. But the story must be kind. Benjamin Disraeli said: "Never tell unkind stories." Inconsiderate and insensitive stories do not bring grace to those who hear them, and may actually leave the audience dispirited.”

“People tailor their life stories for particular audiences. The recipient or audience for a story may crucially influence the stories form. Audiences are both social and intrapsychic – we have internalized private audiences.”

“Change was a constant in Walt Disney’s commitment to tell a story well, to bring it to an audience through the technology of the day, and to push that technology so that rather than controlling the story, it enhanced the story and gave it an opportunity to touch people, to speak to each of them individually, to make it believable.”

“Tell them stories. They need the truth you must tell them true stories, and everything will be well, just tell them stories.”

“We are told not to privilege one story above another. All the stories must be told. Well, maybe that's true, maybe all stories are worth hearing, but not all stories are worth telling.”

“And there are never really endings, happy or otherwise. Things keep going on, they overlap and blur, your story is part of your sister's story is part of many other stories, and there is no telling where any of them may lead.”