“Metaphors are one of the most powerful weapons in your arsenal as a presenter. In today's fast-paced world of communication, a well-thought-out metaphor acts as a shortcut to meaning.”

“Stories are the single most powerful weapon in a leader’s arsenal”

“Suppose the word mountain meant metaphor, and dog, and Bible, and the United States. Clearly, if a word meant everything, it would mean nothing. If, now, the law of contradiction is an arbitrary convention, and if our linguistic theorists choose some other convention, I challenge them to write a book in conformity with their principles. As a matter of fact it will not be hard for them to do so. Nothing more is necessary than to write the word metaphor sixty thousand times: Metaphor metaphor metaphor metaphor…. This means the dog ran up the mountain, for the word metaphor means dog, ran, and mountain. Unfortunately, the sentence “metaphor metaphor metaphor” also means, Next Christmas is Thanksgiving, for the word metaphor has these meanings as well.”

“The metaphor is probably the most fertile power possessed by man”

“Stories pass the experienced world back and forth between them as a metaphor, until it is worn out. Only then do we realize that meaning is an act. We must repossess it, instant to instant in our lives.”

“For we all of us, grave or light, get our thoughts entangled in metaphors, and act fatally on the strength of them.”