“If you promise the moon, be able to deliver it.”
“Don't ever promise more than you can deliver, but always deliver more than you promise.”
“In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.”
“If you wish to be a success in the world, promise everything, deliver nothing.”
“Leaders who win the respect of others are the ones who deliver more than they promise, not the ones who promise more than they can deliver.”
“Reputations seldom deliver on promises of happiness.”