“The most important thing in business is a persona, Nico,' he was fond of saying. 'People want to know immediately what they're dealing with. And when they think about you, you've got to stand out in their minds--like one of those characters in a novel.”

“Ron Carlson says, 'The most undervalued craft device that fiction writers need is empathy. You need to be able to actually imagine what your characters are going through. You've got to stay close. When you're in a story and dealing with people you're not certain of, or you've just come to meet because they've stepped into your story, it's very important to go slow and sit in their chair.' As Carlson also says, you don't have to love the people or the characters you write about, but they should be at least as smart as you. Look beyond stereotypes.”

“The most important things are the hardest to say. They are the things you get ashamed of, because words diminish them -- words shrink things that seemed limitless when they were in your head to no more than living size when they're brought out. But it's more than that, isn't it? The most important things lie too close to wherever your secret heart is buried, like landmarks to a treasure your enemies would love to steal away. And you may make revelations that cost you dearly only to have people look at you in a funny way, not understanding what you've said at all, or why you thought it was so important that you almost cried while you were saying it. That's the worst, I think. When the secret stays locked within not for want of a teller but for want of an understanding ear.”

“Not sure. Using it is trickier than most people think," I said. "You've got to keep it from drying out, and you've got to get it undiluted. It was raining, so if someone wanted my blood, they'd have had to get to it pretty quick - and it looked like Sith was keeping them busy.""Sith?" Butters asked."Not what you're thinking," I said."Oh," he said, clearly disappointed.”

“What comes into our minds when we think about God is the most important thing about us.”

“I think that one of these days," he said, "you're going to have to find out where you want to go. And then you've got to start going there. But immediately. You can't afford to lose a minute. Not you.”