“...anyone who attempts to do both, to adjust to his group and at the same time pursue his individual goal, becomes neurotic.”

“A person is not religious solely when he worships a divinity, but when he puts all the resources of his mind, the complete submission of his will, and the whole-souled ardour of fanaticism at the service of a cause or an individual who becomes the goal and guide of his thoughts and actions.”

“Women will buy products in an attempt to become the impossible goal. Men will buy products in an attempt to mate with the impossible goal.”

“a group of people who individually can do nothing but as a group decide that nothing can be done”

“Utopianism also attempts to shape and dominate the individual by doing two things at once: it strips the individual of his uniqueness, making him indistinguishable from the multitudes that form what is commonly referred to as 'the masses,' but it simultaneously assigns him a group identity based on race, ethnicity, age, gender, income, etc., to highlight differences within the masses.”

“Prospective research looks forward in time to see how a group of individual change over time while retrospective research looks backward in time and attempts to reconstruct the conditions that led to the current situation.”