“The fossil record implies trial and error, the inability to anticipate the future, features inconsistent with a Great Designer (though not a Designer of a more remote and indirect temperament.)”

“We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.”

“Interestingly one aspect of a designed tool is that it will inevitably be used in ways which were not anticipated by the designer.”

“Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by the future customers.”

“Good design is obvious. Great design is transparent.”

“In the great design of fate, there are no accidents.”