“In the shop we buy & sell them, but in truth books have no owner.”

“In the shop we buy and sell them, but in truth books have no owner. Every book you see here has been somebody’s best friend.”

“Sell them their dreams,' a woman radio announcer urged a convention of display men in 1923. 'Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams – dreams of country clubs and proms and visions of what might happen if only. After all, people don’t buy things to have things. They buy things to work for them. They buy hope – hope of what your merchandise will do for them. Sell them this hope and you won’t have to worry about selling them goods.”

“A false-statement requires deceit and distortion for someone to buy it, but a truthful-statement sells itself.”

“We love to buy books because we believe we're buying the time to read them.[Inside Out (VH1)]”

“We are now the proud owners of a white boy. Now we have to shop in the caucasian isle and get sunscreen, mayonaise and mild salsa because the other ones really hawt!”