“Many of us think of people who lobby for pure water and pure food as food faddists or health nuts. We call a section in our local supermarket the "Health Food Section." What is the rest of the store called, the "Death and Disease Section"?”

“Yet as a general rule it's a whole lot easier to slap a health claim on a box of sugary cereal than on a raw potato or a carrot, with the perverse result that the most healthful foods in the supermarket sit there quietly in the produce section, silent as stroke victims, while a few aisles over in Cereal the Cocoa Puffs and Lucky Charms are screaming their newfound "whole-grain goodness" to the rafters.”

“Everything in food works together to create health or disease. The more we think that a single chemical characterizes a whole food, the more we stray into idiocy.”

“I don't like him." Looking from Kale to Alex, Ginger said, "I don't like cabbage. Do you see me taking on the produce section of the food store?”

“People are fed by the food industry, which pays no attention to health, and are treated by the health industry, which pays no attention to food.”

“Many (editors) have the technique. I don't think there are quite as many who can make a film purely emotional...”

“If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat”