“If You don't give readers what they want, they'll be mad at you. If you give them what they do want, they'll be even more mad at you.”
“Don't make love to your problems-- they'll never give you back the satisfaction you give them.”
“Give the People what they want - and they'll get what they deserve.”
“Maybe, sometimes, it's easier to be mad at the people you trust because you know they'll always love you, no matter what.”
“Mankind is like dogs, not gods - as long as you don't get mad they'll bite you - but stay mad and you'll never be bitten. Dogs don't respect humility and sorrow.”
“If you don't want a man unhappy politically, don't give him two sides to a question to worry him; give him one. Better yet, give him none. Let him forget there is such a thing as war. If the government is inefficient, top-heavy, and tax-mad, better it be all those than that people worry over it. Peace, Montag. Give the people contests they win by remembering the words to more popular songs or the names of state capitals or how much corn Iowa grew last year. Cram them full of noncombustible data, chock them so damned full of 'facts' they feel stuffed, but absolutely 'brilliant' with information. Then they'll feel they're thinking, they'll get a sense of motion without moving. And they'll be happy, because facts of that sort don't change.”