“The simplicity of knowing what’s coming isn’t so simple after all.”

“for me, reading is remembering. the simplicity of knowing what's coming isn't so simple after all.”

“Simplicity before understanding is simplistic; simplicity after understanding is simple.- Edward De Bono”

“The world, after all, was still a place of bottomless horror. It was by no means a place of childlike simplicity where everything could be settled by a simple then-and-there decision.”

“It was a simple thing. All terror is a simplicity. ("Interval In Sunlight")”

“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”