“If you don't brand yourself, other people will. And I can guarantee you that they won't brand you in the way that you want to be branded.”

“I just think that particular brand of sexy isn't a woman's best weapon, and it's definitely not her only one. If you reduce yourself to that, then that's what people will see. They won't notice anything else about you.”

“If you cannot tell me another way, do not brand me a tyrant.”

“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”

“Yes, you are exactly my brand of heroin.”

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”