“Leverage is a term that makes us sound very sophisticated and wise when we use it. Let’s analyze what it really means.”

Celso Cukierkorn

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“Some people say that leverage is the secret of the rich, but I believe it’s actually the secret of the bankrupt.”


“Remember, buying something is not the problem. The problem comes when we believe, for that moment, that the object we’re buying is going to make us happy.”


“In describing the creation of man, the Torah says, “The Lord God formed the man from the dust of the earth and blew into him the breath of life.” It’s interesting to note that the Hebrew word for formed, which is vayiezer, was misspelled in the Bible, having used the Hebrew letter iud twice. The word vayiezer can also mean inclinations, and from what we understand, when man was formed, he had inside of him two completely different inclinations.”


“After the Jews crossed the sea and the desert, they reached the Promised Land. Scouts were sent to look at the land before settling. When the scouts came back, they reported that the people in the land were giants. “We looked at them and they looked at us as if we were grasshoppers,” they said. Sometimes when we make a decision to make a change in our lives, we feel just like those scouts. However, if you pay attention to the words of the Bible, it was not the giants living in the land of Israel who believed that the Jews looked like grasshoppers. It was the Jews’ own perception. When they looked at the giants, they believed they were the grasshoppers.”


“One of the great differences that set Jews apart from other cultural groups is that we see our wealth as a means to partner with God, as a way to bring God’s kingdom into this earth, a concept that we call tikkun olam – perfecting the world. We perfect the world by using our God- given wealth to further God’s realm on this planet. So what you see is that the Jewish people’s pursuit of wealth is often paired with the pursuit of charitable works, not only for selfish purposes.”


“The system that God has given us is a holistic system. This is why the Torah is concerned with how we treat others, what we eat, how we behave, and how we produce, keep and share our wealth. The word shalom reminds us that we cannot live in peace until we completely take care of all other aspects of our lives.”