“Leverage is a term that makes us sound very sophisticated and wise when we use it. Let’s analyze what it really means.”

“Heresy is usually quite sophisticated, actually has a meaning, and is to be taken very seriously. It is therefore to be carefully distinguished from turgid, pretentious, badly-written Bullsgeshichte, to use the technical German theological term.”

“Men aren't really complicated, Ana, honey. They are very simple, literal creatures. They usually mean what they say. And we spend hours trying to analyze what they've said - when really it's obvious. If I were you, I'd take him literally. That might help.”

“Life is granted to no man on a permanent basis. It is a privilege, and we must use out time wisely. It is up to each of us to make of it what we can.”

“When people get into their 30s plus "boyfriend" sounds weird...if you really think about it. Instead, I think we should universally start using the term "manfriend" or "snookie bookie cuddles pie".”

“So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.”