“Smart people always choose comfort over luxury”

Celso Cukierkorn

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“My people have more know-how in dealing with money than any other people on earth. It is not just a stereotype. I have traveled the world, and everywhere I go, Jews are always represented within the wealthiest sector of people in their countries. During the last 2,000 years, Jews have been expelled or turned away from almost every country in the world, but over and over again, they have been able to re-settle, start from nothing, and build significant wealth in new lands.”


“Luxury items are those things that are mass-produced by a third party and marketed to us to purchase so that we can express our individuality. ”


“This self-destructive behavior is becoming more and more mainstream in our society today, because we like to keep up with the Joneses. We don’t consider the fact that the Joneses’ kids are not going to the university, and they will not be able to retire in comfort. Life should be better than that.”


“My grandfather created a fortune that allowed him to live in luxury. He also went on to build the first industrial building in an area of San Paulo that eventually became one of the largest wholesale neighborhoods in the world. When my grandfather passed away, he left millions of dollars to my family as an inheritance. That inheritance, however, would have been worthless if he had not also given us his legacy of personal responsibility and work ethic. My grandfather refused to be defined by others, therefore setting not only the value of his product, but also of himself and his family.”


“If you follow these simple truths, you will gain control over your financial future, and probably be able to accumulate millions and millions of dollars. These truths are not just about money, but about self discipline and the proof of love between yourself and your family. While I have gleaned these truths from the wisdom of the Jewish people, they will work for anyone in any setting regardless of religious background or income level. This is the oldest financial system in history and the only one that has survived the test of time.”


“A: Money is energy. It provides our basic needs and it gives us choices and opportunities. When you have accumulated wealth, you can choose, do I want to work? Or when do I want to work? Do I want to help out this charity in town or the other charity that has a worldwide outreach?”