“Advising the average person to not concern herself with calories but instead to pay attention to hunger triggers and eating foods rick in nutrients--well, it's a wonderful concept. I also love the thought of unicorns jumping over cotton candy rainbows. I'm even considering taking up basketball to see if it makes me taller. Come on already! Suggesting that someone who struggles with his weight does not need to think about calories is as risky as suggesting you not look at price tags the next time you're in the market for a car.”

“When I hear health professionals suggesting that you shouldn't worry about the balance of calories in versus calories out, but rather eat clean and follow your hunger instincts, well, I really just want to pinch their heads off. That's like a millionaire suggesting that instead of worrying about that's in your bank account, just listen to your shopping instincts and buy high-quality goods . . . weight loss is not magic. To a great extent, it's accounting.”

“Since the foods Americans consume are so calorie-rich, we have all been trying to diet by eating smaller portions of low-nutrient foods. We not only have to suffer hunger but also wind up with perverted cravings because we are nutrient-deficient to boot.”

“Remember, anoretics do eat. We have systems of eating that develop almost unconsciously. By the time we realize we´ve been running our lives with an iron system of numbers and rules, the system has begun to rule us. They are systems of Safe Foods, foods not imbued, or less imbued, with monsters and devils and dangers. These are usually “pure” foods, less likely to taint the soul with such sins as fat, or sugar, or an excess of calories. Consider the advertisements for food, the religious lexicon of eating: “sinfully rich,” intones the silky voice announcer, “indulge yourself,” she says, “guilt-free.” Not complex foods that would send the mind spinning in a tornado of possible pitfalls contained in a given food – a possible miscalculation of calories, a loss of certainty about your control over chaos, your control over self. The horrible possibility that you are taking more than you deserve.”

“And here is the shocking plot twist: as farmers produced those extra calories, the food industry figured out how to get them into the bodies of people who didn't really want to eat 700 more calories a day.”

“The question is: will I get used to a menu with kilojoules instead of calories? I mean, I don’t think anyone even knows how many kilojoules are in a calorie. I had to break out a whiteboard this morning and do calculus just to figure out how many calories were in a glass of water Down Under.”